behind the brand
Focus, with a face.
The phone cannot police itself. Focus needs a physical anchor outside the screen.
behind lumi
We started Lumi because we were building it for ourselves. We're students who open the phone to check one message and surface thirty minutes later. The phone we studied with was the thing stopping us studying.
We tried everything first. Focus apps worked for a week, then the streaks stopped mattering. Flora is fun, but it lives inside the thing that distracts you. Brick is real commitment, but it only takes things away. So we built the missing thing, and blocking turned into a relationship.
The strongest part of everything we tried, plus the one thing none of them had
Where we are right now
→ you're reading this in the gap between these two lists.
built already
- 45 of the 60 London students we surveyed would consider buying at around £50
- 150+ students on the waitlist, all organic
- The app is built: the full journey across 7+ iterations, from session flow to XP shop
- 5+ physical prototypes with device-to-app sync working end to end
happening next
- 1Polish the app and ship it to the App Store
- 2100 alpha testers from the waitlist, while the pilot device is engineered
- 3Limited first production batch
try it yourself
One tap. That's the whole ritual.
tap Lumi to start a session
Work with us
Universities, student communities, press, manufacturing partners, and investors who want to keep an eye on us. We're not raising right now, but we'd love your feedback and your network.
Book a session with usor write to us: waitlist@get-lumi.com
or save Lumi a desk:
two builders, one product
Petr Vinograd
Product, customer validation, brand & go-to-market
Xavier Puchert
Hardware architecture, connected-device engineering
London